PERSON: how people are creative; how creative someone is; the characteristics associated with creative people.

PRODUCT: the artifacts of creativity; what is a creative product; what makes something creative.

PROCESS: how people create or can use and apply their creativity.

PRESS: the climate surrounding person, process and product, in which creativity flourishes

“Each strand has unique identity academically, but only in unity do the four strands operate functionally” – Mel Rhodes.